NEW REALITY NOW (previously known as ULTRAMAJIC) is a platform & record label created by music producer Jimmy Edgar and creative director Pilar Zeta. The art-driven label is a combination of Rap and R&B-leaning club music with a postmodern design aesthetic. They intend to bring something new to the genres by combining interesting hybrids of music and art. Abundance, creativity, positivity and inclusivity are at the heart of everything they do.
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